Our Purpose - Growth

Why We're Here

It’s an oft quoted truism that 70-80% of start-ups fail. The #2 reason for failure is cash burn – because growth is too slow or costs too much to achieve. 


We support our clients in delivering growth in an environment where there is no shortage of ideas of what to do and entrepreneurs are embedded in the weeds fixing all and any problems. Businesses are operating in a high growth, ‘test & learn’, ‘done is better than perfect’ culture that encourages action which is fantastic but...


Successful problem solving requires finding the right solution to the right problem. We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem. Russell L Ackoff, Advisor to Presidents Bush and Obama


Hare & Tortoise Consulting find the right solutions to the right problems.

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About Us

Experience You Can Count On

Tim Gentry has extensive senior, publisher and vendor, leadership experience as The Guardian’s Global Revenue Director, and the MD, EMEA for leading TV software Videology. As a leader throughout the era of digital transformation in media, he has learnt to create opportunity through change and has a deep understanding of digital media, technologies and business models. 


Steve Edwards, is both media specialist, client and advisor. He was a board director at MediaCom and then Client Services Director at MGOMD before founding the agency’s growth strategy unit, Beyond. He is a board advisor to a number of start-ups and CMO of United Nations Women UK. It’s this broad range of experience that helps Steve think less about individual disciplines, and more about embracing any route to accelerating business performance.


In addition, we call upon an extended senior advisory network ranging from clients such as Ian Cranna, former CMO Starbuck EMEA, and experts from business consulting, technology and advertising to support the services we provide to solve your business needs.


Together Tim and Steve have consulted with organisations as varied as Outbrain, Mumsnet, Allied Irish Bank, UN Women and leading OOH technology Intersection. We also have over 48 years experience with a huge range of blue chip clients, agency groups and media partners.

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We're passionate about simple solutions that create growth. 


Get in touch and share your story of change and we'll let you know how we can help